48 Hour Startup Accelerator
Startups don't fail from a lack of hard work.

As a founder and entrepreneur with decades of experience, I have seen firsthand the grit, the determination and the resilience it takes to bring an idea to life and build a strong revenue driving business.  

There are many founders that start well, build great products, gain their first few customers but then get to the 18 month mark and the business isn't growing as they expected.

This is a pivotal time.  It is when burnout starts, as founding teams start the cycle of experimentation without a real understanding of which part of the startup playbook needs proper attention.

And this why many get stuck.  

If any of this resonates, here’s the good news...👏

BrandHook is running a 48 Hr Startup Accelerator to get you back on track.  A moment to set and review all the key elements of what makes a great business and build a new plan.

 →Friday 28th of February and Saturday 1st of March.  

Two FULL days of practical learning from experts in their field.  

48 hours with a mix of theory and practice so you walk away with new excitement to move your startup forward.
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  IN PERSON EVENT
Linktree Head Office
1-9 Sackville Street
Collingwood

  FRIDAY 28TH OF FEB & SATURDAY 1ST OF MARCH

Event begins 8.30 both mornings.

  • No need to give away any share of your business
  • No need to commit to 8 weeks of learning before you can get going
  • No need to read another book or watch another YouTube how to video
  • No more wasting time trying to work it out yourself
  • No more trying to fit in regular lectures into your busy weeks

Pip Stocks

# Founder of BrandHook & Hearsay; a non tech VC-backed founder. Scaled one business, closed the other.
# A customer discovery & PMF expert.  Startup coach @ RMIT Activator.

Pip is straight shooter with as much passion for my business as I have. She has my back and I know that I am in safe hands. Helen Baker Founder @Xolvit

Ian Wong

# Advisor to multiple Circular Startups, President of Circular Economy Victoria, serves on the Board of the Royal Botanic Gardens Foundation Victoria and Circular Economy Victoria 
# Ex Partner at IBM Consulting and a deep passion for Dounught Economics 


Luke Marshall

# Tech/marketing/sales veteran with 20 year’s experience
# GTM guru - sold some of the first Instagram advertising campaigns in Australia

Luke is a digital swiss-army knife. Matt H, CMO, Glow

Amanda Ralph

# Founder of Product Women; a place for women to openly talk and discuss all topics related to Product Management.
# Amanda is the Accessibility Product Lead @Canva.

Amanda is one of the most experienced product people I know. She brings a unique customer-driven perspective from working with many of Australia’s most successful brands. Her insights are not to be missed.  Mel Rosenthal, Coach to successful Australian start-ups and creator of  52conversation.com

Geo George

# Co-founder of Mayfly Ventures, a Venture Studio that helps founders go from idea to launch 🚀
# Obsessed about building vertical SaaS products focused on human-centered design and performance

When we met Mayfly, both our budget and time to build were completely re-evaluated. We were able to go to market at a fraction of the cost and in a fraction of the time than what we had expected without compromising on the quality of the build. Charlie Crozier, Founder VOLI

Blair Smith

# CEO and Founder of tech start-up, GoFetch (P2P delivery)
# Start-Up Mentor for Start-Up Central Victoria

Blair has business foresight as well as hands-on' productivity, making him both strategically and operationally superior in his field. Shu Yap @ Siemens

Hilary Harrington

# Strategic Account Executive at Datadog and previous Sales Director at Whispir
# Hilary is passionate about empowering others to navigate the sales landscape through innovative solutions, strategic insights, and actionable guidance


Program

Day One: Laying the Foundations

Welcome: Expectations and agenda
Pip
8.30am sharp!
Set Up: Define business issues, unmet expectations and build hypotheses
Practical: Worksheets
Pip
8.45
Product Market Fit: What is it, how to get it, building customer persona's and painpoint.
Practical: Worksheets
Pip
9.40
Customer Value Prop: Using the Jobs-to-be-done theory, build your CVP
Practical: Worksheets
Pip
11.30

Lunch 1.00

Product (Service) Plan: With our customer painpoints build a feature list of the ideal product
Practical: Product Canvas
Amanda
2.00
MVP Build: Which features should be in the first iteration and what should you build
​Practical: MVP Canvas
Geo
3.45

Program

Day Two: Making Money

Business Modelling: How to structure you pricing and revenue models
Practical: Worksheets
Ian 
8.30am sharp!
GTM Plan: What is your sales machine going to include
Practical: GTM Canvas
Luke
11.00

Lunch 12.45

Sales Deck: Anchored in storytelling and brand, build your sales deck for partnership discussions
Practical: Template
Blair
1.45
Sales Training: Sell me this pen!
Practical: Practice
Hilary
3.30
Finalé: The importance of Sisu and Self Belief
Pip
5.00

After two days, you will walk away with a clear plan.

This accelerator is designed for founders navigating the challenging early stages of building a business, especially those who have faced rejection from VCs, traditional accelerators or simply lost and flailing. Through hands-on guidance, expert mentorship, and actionable tools, participants will gain clarity, confidence, and a practical roadmap to transform their ideas into revenue-driving ventures.
  • ​A clear plan to achieve product market fit
  • Detailed customer descriptions centred on pain points and problems
  • A compelling Customer Value Proposition (CVP)
  • ​A feature or service plan based on customer needs and pain points
  • A mapped out MVP, reviewed against what is currently in market
  • ​​A tailored GTM plan rooted in customer insights
  • ​A business model designed for revenue generation - because revenue is queen! 
  • ​Polished sales/pitch deck to help founders close deals
  • ​Practical lessons on how to sell; tackling a common problem founders struggle with
  • ​And finally renewed joy for your business and a new plan with a load more self belief

Extra Bonuses

  • ​A free white paper about the startup fails to avoid
  • Free 60-day access to our BrandHook Discover AI tool to build your conversation guide and help you analyse your findings
  • Free access to the BrandHook Customer Discovery course normally priced at its introductory price of $299
All of this for only $2,200
WHAT OTHERS HAVE SAID ABOUT OUR EXPERTS
Who Is This Event For?
Male and Females who:
A new Founder
Have you mapped out your business idea and not sure how to move forward?  Then this 2 day accelerator is perfect for you.  We will get to a great plan to execute on day 3!
A Rejected Founder
You have been rejected from an accelerator that you really wanted to join or you have had a number of No's from investors. We will help you unpack the business and create a new path forward.


A Stuck Founder
You are 18 months into your startup and traction is not as good as you had hoped.  We will help think differently and put a new plan in place.

Aspring Founders
You don't have your idea progressed yet and you will work in corporate.  But you want to start a business but not sure how to go about it.  We will help you to validate your idea and bring a plan together ready for you are ready.
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